Premiere Orlando 2009 – Resilient Despite Weakened Economy Orlando, FL, Orlando/Orange County Convention Center – As tourism boards, hoteliers, and conventioneers see dramatic declines in occupancy and attendance in 2009 – with some events reporting alarming drops approaching 20% - the Premiere Orlando International Beauty Event bucks the trend and holds strong with over 46,000 attendees. Again topping attendance records year over year with an increased turnout, the Premiere Orlando International Beauty Event, held June 6th, 7th, and 8th was a tremendous multinational success. All fifty states and fourteen countries were represented, as salon professionals turned out for the opportunity to learn firsthand the methods, tips, tricks and secrets of true industry artists and masters of their craft. For the nineteenth year in a row, classrooms were at capacity as students, novices and even the most seasoned veterans received the tools, training and quality education required to grow and succeed in this fast-paced, cutting-edge industry. As education drives Premiere, the International Beauty Event continues to excel – unrivaled in scope, content or substance and simply unmatched in size industry wide. With over 2,400 booths, 752 manufacturers and more than a quarter million square feet of exhibit space, there was something for everyone.

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