The Guangzhou International Beauty & Cosmetic Import-Export Expo is jointly organised by Guangdong International Exhibitions Ltd and the Guangdong Beauty & Cosmetic Association. The expo inaugurated in 1989, and is the longest established. It has taken place twice a year since 1996, with the edition that took place in Autumn 2009 being the 31st edition. The Guangzhou International Beauty & Cosmetic Import-Export Expo is the most influential beauty trade event in China. With 6 exhibition halls presenting a wide spectrum of beauty and related products, the expo attracts visitors from all over China, Asia, Europe, Americas and the Pacific region. The expo covers all segments of the beauty and hair industry. In addition, beauty schools, trade media, trade offices and associations also participate in the fair, making it even more diverse and professional. In recent years, each edition recorded over 200,000 entries by trade buyers and professional visitors. The Guangzhou Beauty Expo has become one of the best known beauty industry event in the world. The Guangzhou Beauty Expo gathers well-known international brands as well as key players of the beauty industry under one proof. It is recognized as an ideal one-stop platform for traders of the industry. The Guangzhou Beauty Expo is also known for its rich calendar of special events, including demonstrations, forums and seminars covering various subjects on beauty, hair, spa, packaging, etc. conducted by specialists and elites from leading industry associations, media and enterprises. The fair is thus not just a major showcase of beauty products but also the weathervane for beauty trends in China.